Sunrise Greetings was founded in Bloomington in 1974 as Sunrise Publications. The company changed its name to InterArt in 1997. It was purchased by Hallmark Cards in 1998 and is currently a wholly owned, independent subsidiary. InterArt changed its name to Sunrise Greetings in 2005 to reinforce the company's core focus of producing and distributing everyday and seasonal greeting cards.
1. Herald-Times, September 10th 1998 "Hallmark Cards buys Sunrise's parent company"
2. Indiana Business Magazine’s cover story in December 1991 was on Fitzgerald and Sunrise Greetings
3. "Sun rises on new era for restore theatre". Herald-Times, April 9, 1999